[Quote via Pinterest; original source unknown]
Good morning! I’m thrilled to present a special guest post from Create Hype
– a fantastic resource for women entrepreneurs. In once of their recent emails they presented a list titled 5 Reasons Why Comparison Can Wreck Your Business
– and it struck such a chord with me that I wanted to share it with you here. The team at Create Hype
was kind enough to even add a sixth reason, just for you!
It’s natural to compare your work to others but does it really do you any good? We argue that it does the opposite for 6 reasons.
1. You don’t know what’s going on behind the scenes. Nobody is going to blog about their product flopping, how they’re struggling to pay their rent, and why they are contemplating closing their business. All you will see is the successes, the good news, and the pictures of their family.
2. Everyone has different goals. We all set individual end points and goals so there’s no point comparing where you are now to where someone else is because you don’t know where they’re going.
3. It won’t help you get out of a funk. In fact, it will likely push you further into one if you’re currently struggling with seeing your successes and feeling like you are moving onward and upward with your business.
4. Most business owners need to double their prices. Don’t assume that just because every jewelry maker you know is selling their necklaces for $20 that you can’t sell yours for $200.
5. Everyone has a unique market. Copying someone’s product or marketing techniques will get you nowhere because your market will not be the same.
6. There’s a fine line between inspiration and copying. While you may intend to be inspired by someone’s work, you run the risk of eventually being inspired ‘too much’. This can quickly lead to copying and that generally leads to legal battles, nights of tears, and your fans wondering why you’ve suddenly changed your brand and your vision.
This is not to say there is not a time and place for comparison. Certainly when doing market research, you need to look at what others around you are doing. But remember that everyone is different and you can’t declare a business ‘successful’ or ‘better than mine’ just by reading their blog and looking at their site. There is always a story going on behind the scenes.
Action: Take a week and unsubscribe, unfollow, or ignore all of the people you view as your competitors/similar business owners. Instead, spend that time focusing on your own work. You may be surprised by how much freer you feel. You may also find yourself overflowing with new ‘crazy’ ideas.
I’d love to hear your thoughts on this topic. Do you compare yourself to other bloggers, artists, entrepreneurs, etc.? How do you overcome the temptation of comparison? Have you found comparison to be a positive or negative thing for your business?